Valentine’s Day: Not like it used to be

Does Valentine’s Day still exist? Is it possible that it has become just a marketing trick?
It seems to me that at the dawn of the 21st century, people have lost the ability to love. L.O.V.E has become a synonym for another four letter word: L.I.K.E.
Just like “L.I.K.E” has replaced “L.O.V.E”, and “Making Sex” has substituted “Making Love”, Valentine’s Day went from a five stars ritual to a cheap habit overnight.
In this broken economy V-Day has turned into the biggest marketing and promotion gimmick; a cash grab for every greeting card company, florist, candy maker, restaurant, hotel, and the list goes on behind this plot to rob us all of our hard earned dollars. It has become such a day of expectation for so many of what one's lover might or might not do on this single day of the year. I have to laugh to myself at guys who send large bouquets of flowers, or a box of chocolates, and then the rest of the year don't give their significant other the time of day. Those who have high expectations for rewards on this day, probably have these thoughts because of the neglect they receive the rest of the year. Then we have the singles reaction to it all. In my conversations with so many, they just detest Valentine's Day with a passion, because it magnifies on the fact they are alone without a lover. I feel in my humble opinion that Valentine's Day has been blown out of proportion, and I am sure St. Valentine is watching from above right now in disgust of what was once such a simple celebration of love and romance.