Culture jamming

Culture jamming is the act of transforming existing mass media in order to produce negative commentary about itself, by using the same medium’s communication method. (Wikipedia). It’s literally attacking by using the same weapon. It can take different forms, from airing TV “subvertisements”, performing cultural interventions to altering existing advertisements (adbusting), a phenomenon which we are witnessing in Lebanon in our roads, streets and highways.
Historically, this new type of activism was first defined by a group called Negativeland.
It was described, in 1995 by Mark Hosler as “a totally natural response to growing up in a mediated world.” For instance, the mission statement of “Guerilla Media”, a culture jamming group, is: “Using satire as our main political tool, we primarily create and widely distribute parodies of daily newspapers, and government and corporate promotional materials.”
This practice is now very common in the world and is considered as rightful. Some examples from the world for instance, advertisements against MCDonalds like using the same logo to lately the March 14’s “I love life” campaign and the opposition’s counter campaign, emulating the same original logo, although culture jamming targets usually commercialism and corporate image, which is not exactly the case here.
Do they have the right to do it, there is no law that dictates not doing it (and by the way, who cares about respecting the law and rights here in Lebanon). Was it appropriate, creative or well executed esthetically? I’m not going to plunge into this debate since everyone has it own taste, which could also be biased depending on the political affiliation of the person.
But the question is: Is the culture jamming that we are witnessing achieving the same effects as the original traditional marketing and helping them in spreading the same ideas and principles. If so, we, Lebanese, are the real winners since we all love life and strive to live it in dignity, diversity and without debts.
Anyway, I’ll just leave you with some examples from the world illustrating culture jamming.


At Monday, January 15, 2007 11:37:00 AM, Blogger MarxistFromLebanon said...

This comment has been removed by a blog administrator.

At Monday, January 15, 2007 11:39:00 AM, Blogger MarxistFromLebanon said...

Actually Nobilis, the logos are targeting the same people, it sort of revive them to their "responsiblities" to hit the streets. I do not see any new people except the already "mafrozeen"

Cultural Jamming has been one of the most successful methods to fight transnational corporations since it is the cheapest way to promote an idea.

The most successful picture was in Genoa whereby the activist was killed and his picture was jammed in a way blood appeared as Italy to resemble Franco's nation


At Monday, January 15, 2007 11:43:00 AM, Blogger nobilis tobilis said...

Yeah I remember this one MFL. Anyway, do you know where I could find the pic?

At Monday, January 15, 2007 4:10:00 PM, Blogger MMMMMMMMM said...

Nobilis, you are not gonna let go of this issue are you? hehe i can see it pissed you off much more then it pissed me!


At Monday, January 15, 2007 4:37:00 PM, Blogger nobilis tobilis said...

M, I'm not pissed off
It's just a totally objective post. I'm not attacking anyone. I hope so :)

At Monday, January 15, 2007 5:44:00 PM, Blogger Maya@NYC said...

nobilis, good post... situation is so tense, people are unable to appreciate new ideas. the counter-ad of the opposition was a smart way-out of a smearing campaign that implied they hated life. i see the counter-campaign recommendable, witty and smart. however, both campaigns are useless: diversion tactics from the main issues.
and now that we established that we ALL love life, in all colors, in all forms and in all shapes, we can start killing each other again! yey!!

At Tuesday, January 16, 2007 2:41:00 AM, Blogger MarxistFromLebanon said...

I got it from a book by Amory Starr, Global Revolt, there is a tiny chapter on Cultural Jamming with the picture in it. If there is a library to rent the book or buy it then it is there. The name of the first world anti-globalization martyr's name was Carlo Giuliani

(I also heard that she was here and I missed her :( )


At Tuesday, January 16, 2007 9:04:00 AM, Blogger nobilis tobilis said...

maya, seems that things are getting better, who knows?

10x for the info MFL

At Tuesday, January 16, 2007 12:36:00 PM, Blogger MarxistFromLebanon said...

err... just to correct the info, first martyr in the first world, the third world already provided several martyrs, with 9 Nigerians executed by Shell for the accusation of High Treason in Nigeria

At Wednesday, April 15, 2009 8:50:00 AM, Anonymous Anonymous said...

Gold key link for( wow power leveling )the law by (wow power leveling)the law by( wow power leveling )all, such as bubble( power leveling )shadow dream hallucinations, such( wow gold )as exposed as well( wow powerleveling )as electricity, should be the case

At Monday, July 13, 2015 10:44:00 AM, Blogger Whatsapp Descargar said...

The article you have shared here very awesome. I really like and appreciated your work. I read deeply your article, the points you have mentioned in this article are useful
download free descargar whatsapp and download baixar whatsapp online and descargar whatsapp gratis , baixar whatsapp gratis

At Monday, July 20, 2015 5:16:00 AM, Blogger Frozen Juegos said...

Its really good information, i like your blog post. Thanks for sharing
Jugar juegos de frozen en línea gratis, los nuevos de princesa de Disney juegos frozen - la princesa encantadora y linda. Divertirse frozen!

At Thursday, August 20, 2015 11:05:00 AM, Blogger games unblocked said...

Great post,Thanks for providing us this great knowledge,Keep it up.
kids games online
friv 2
unblocked games
juegos de un show mas

At Friday, August 21, 2015 11:54:00 AM, Blogger Mít Trang said...

I love all the posts, I really enjoyed, I would like more information about this, because it is very nice., Thanks for sharing.
juegos de matar zombies
jogos do friv

At Monday, March 07, 2016 11:37:00 AM, Blogger John said...

jordan shoes
nike huarache
jordan 6
ugg boots
true religion jeans
ray ban sunglasses
coach factory outlet
lebron 12
ugg boots
michael kors handbags
coach outlet
coach outlet online
tods outlet
timberland boots
ugg slippers
coach outlet
designer handbags
gucci shoes
christian louboutin outlet
louis vuitton outlet
adidas superstar
coach outlet
kate spade handbags
toms shoes
michael kors outlet
louis vuitton outlet
louis vuitton handbags
coach outlet
michael kors bags
caoch outlet
louis vuitton bags
asics outlet
michael kors outlet
giuseppe zanotti sneakers
cheap jerseys
kd shoes

At Tuesday, May 31, 2016 4:58:00 AM, Blogger Zheng junxai5 said...

coach outlet
louis vuitton handbags
replica rolex watches
tods sale
ghd hair straighteners
michael kors
michael kors handbags
burberry handbags
ray ban sunglasses
michael kors outlet clearance
christian louboutin sale
cheap toms shoes
adidas superstar shoes
coach factory outlet
kate spade handbags
michael kors outlet
coach factory outlet online
nike roshe run mens
oakley vault
ralph lauren home
louis vuitton outlet
polo ralph lauren
gucci belts
nike blazers shoes
giuseppe zanotti outlet
coach outlet
louboutin femme
michael kors outlet
air jordan shoes
louis vuitton outlet stores
ray ban sunglasses outlet
air force 1 trainers
concord 11
kate spade outlet
michael kors outlet
ladies cartier watches
michael kors outlet
adidas stan smith

At Thursday, June 07, 2018 8:58:00 AM, Blogger Yaro Gabriel said...


air huarache
coach outlet online
ferragamo outlet
ferragamo outlet
polo outlet
michael kors outlet
stephen curry shoes
air jordan retro
balenciaga sneakers
chelsea jersey

At Tuesday, August 07, 2018 8:13:00 AM, Blogger Xu千禧 said...

coach outlet
salomom shoes
longchamp outlet
canada goose jackets
off white clothing
air jordan 4
coach outlet
pandora jewelry outlet
christian louboutin sale


Post a Comment

<< Home