Awareness Campaign on Sectarianism

I have recently received the images below by e-mail from a couple of friends under the heading of "Stop Sectarianism Before It Stops Us". I am not sure how recent this campaign is (judging from the website in the bottom corner of the images, http://www.05amam.org/, it might not be that new). However, even though this may be old news for some of you, it was the first time I saw these images, heard of the campaign, or been to the website--and I have a feeling I might not be the only one. And given the recent rise in sectarian political tensions in Lebanon, I thought this would be as good a time as any, and this forum as good a place as any to air these fresh, smart, provocative and highly relevant images, and the ideas they raise. Another good place to (re)start this discussion is Mustapha's recent critical post below of ongoing anti-sectarian efforts in Lebanon. I know this is one of those topics that, at least on the surface, everyone seems to agree on, and so risks becoming a cliché. But it is very present and divisive, even here on this website (as evidenced by a recent spat), and doesn't seem to be going away anytime soon. And if we don't try to do something about--even if only talk, or write (and what else is there to do?)--I don't know who will. So here are the images, and if you have any more information about the campaign (than what's on the website), please share.